From uncertainty to clarity

From ideas to products
people choose.

Freelance Principal Product Designer with 20+ years of experience helping founders, scale-ups and global brands build better digital products. Combining product thinking, systems thinking and hands-on design craft to turn complexity into products that deliver.

● Available Q4 2026 Marc Luijkx — Rotterdam, NL Scroll

Selected work 01 / 06

Booking.com — InsuranceFlyingblue+adidas — Flagship Appadidas — Creators Club WeekFlyingblue.comPhilips Lumea

Product design — Insurance & the connected trip, app — 2024–2025Product design — Loyalty for the 90% who rarely fly, app — 2021–2024Product design — Design at scale for a global flagship, app — 2019–2021Product design — Turning membership into movement, app — 2021Product design — The loyalty platform reimagined, web — 2023Product design — Connected self-care, app — 2016–2019

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The short version

I don't believe thinking and making should ever be separated.

The strongest products emerge when the same curiosity that defines the direction also shapes the details.

Twenty years of doing exactly that — for global brands, ambitious scale-ups and founders building what's next.

Deloitte Digital✳Booking.com✳adidas✳Philips✳KLM / Air France✳Heineken✳Deloitte Digital✳Booking.com

Services, principles, experience and the person behind the work — it all lives on one quiet page.

About the studio →

Goedemiddag — it's 00:00 in Rotterdam. Tell me about it:

Hi Marc, I'm from . We could use your help with a new product, starting this quarter.

Send it to Marc → Booking Q4 2026

Mhello@kraftwrk.nl T+31 (0)6 41427741

From ideas to productspeople choose.

From ideas to products
people choose.