Kraftwrk — Rotterdam, NL
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From uncertainty to clarity

From ideas to products
people choose.

Freelance Principal Product Designer with 20+ years of experience helping founders, scale-ups and global brands build better digital products. Combining product thinking, systems thinking and hands-on design craft to turn complexity into products that deliver.

● Available Q4 2026 Marc Luijkx — Rotterdam, NL Scroll
Selected work 01 / 06
Booking.com — InsuranceFlyingblue+adidas — Flagship Appadidas — Creators Club WeekFlyingblue.comPhilips Lumea
Product design — Insurance & the connected trip, app — 2024–2025Product design — Loyalty for the 90% who rarely fly, app — 2021–2024Product design — Design at scale for a global flagship, app — 2019–2021Product design — Turning membership into movement, app — 2021Product design — The loyalty platform reimagined, web — 2023Product design — Connected self-care, app — 2016–2019
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The short version

I don't believe thinking and making should ever be separated.

The strongest products emerge when the same curiosity that defines the direction also shapes the details.

Twenty years of doing exactly that — for global brands, ambitious scale-ups and founders building what's next.

Deloitte DigitalBooking.comadidasPhilipsKLM / Air FranceHeinekenDeloitte DigitalBooking.com
Three disciplines, one designer
01

Product thinking

Business goals, user needs and opportunities, turned into better decisions.

02

Systems thinking

Journeys, features and teams connected into products that scale with the business.

03

Design craft

Complexity turned into intuitive, polished experiences — down to the last detail.

Goedemiddag — it's 00:00 in Rotterdam. Tell me about it:

Hi Marc, I'm from . We could use your help with a new product, starting this quarter.

Send it to Marc Booking Q4 2026