Kraftwrk is built on the belief that strategy and craft should never be separate. I'm Marc Luijkx — I help product teams turn complexity into clarity.
A freelance, hands-on Principal Product Designer — helping founders, scale-ups and global brands build digital products that engage users, drive business growth and stand the test of time.
I've partnered with Booking.com, adidas, KLM / Flying Blue, Philips, and Deloitte Digital across consumer apps, e-commerce, and digital services. Deep expertise in native mobile, fundamentally a generalist — I move comfortably between discovery, strategy, UX, UI, prototyping and delivery, from the earliest ideas through to production.
Product thinking
Understanding business goals, user needs and product opportunities to make better decisions.
Systems thinking
Connecting journeys, features and teams into scalable products that grow with the business — not just solving isolated UX problems.
Design craft
Transforming complexity into intuitive, polished experiences through thoughtful interaction design, visual design, motion and relentless attention to detail.
For a founder whose idea has to become a real product.
You’ve validated the problem; now the product has to exist — designed properly the first time. I shape, prototype and ship it with you, from the first flow to the store.
When a product team needs a senior pair of hands, not another opinion.
The roadmap is full and the hard problems keep slipping. I embed with the team, take ownership of the complex work and carry it from discovery to delivery.
When a scale-up has outgrown the product it started with.
What got you here won’t scale. I help rethink the journeys, the systems and the design language so the product can grow with the business.
When an established organisation wants design to matter more.
Better customer experiences, real product innovation, a more mature design practice — built from the inside, together with your teams.
Product first
I think in systems, journeys, and outcomes — not just pixels.
User driven, data aware
Design starts with people. I align user needs with product and business goals, backed by validation when it matters.
Embedded, not siloed
I integrate seamlessly with product teams, devs, and stakeholders. Always aligned, always moving.
End to end
From ideation to hands-on delivery, I stay close to the work and the goal. From 0→1 — and 1→scale.
Hi Marc, I'm from . We could use your help with a new product, starting this quarter.